Goji Berry, the happiness berry

Brief history

This is a strong antioxidant, native to the Himalayas, now also grown in South-east Europe. The plant was known in China, with written references dating back to 2800 BC, for its beneficial properties for longevity.

Great secrets

Goji berries are regarded as one of the richest natural sources of nutrients. They include B complex vitamins (Beta-Carotene, vitamin C, vitamin B1 and B2), as well as a series of other vitamins, minerals, antioxidants and aminoacids. Goji berries contain lots of carbohydrates, proteins, fats and nutritional fibres necessary for the body, while the various phytosterols they contain, such as the anti-inflammatory beta sitosterol, prevent the absorption of cholesterol and contribute to sexual vigour. Generally, they are considered the berry of happiness and longevity. Finally, they include "useful" fats, such as omega 6 and linoleic acid, that regulate hormonal function.

A handful of goji berries everyday provide more than enough vitamin B and C to the body. Their slightly sour taste is perfect with yoghurt, fruit and salads.

Did you know that...

  • One hundred grammars of goji berries have: 370 calories
  • 18 amino acids - among which 8 are essential
  • 21 minerals, such as zinc, calcium, germanium, selenium and phosphorus
  • Even more beta carotene than carrots, and the full range of antioxidants
  • More iron than spinach
  • Vitamin E, which is rarely found in fruits
  • 500 times more vitamin C than oranges

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